MAN + WOMAN Show Creators Talk Business & Strategy!

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The Man and Woman Show

 

Romain Bernardie James, Antoine Floch, and Olivier Migda are the three masterminds behind the Man and Woman Shows. They met three years ago in Paris while collaborating on photography and fashion projects and decided to start the MAN SHOW. Paris, New York and soon Tokyo (July 2014) are home to their sophisticated, highly curated trade shows. Their eye to detail shows in everything, from the focused choice of designers, selected audience, to the beautiful venue (Industria!) and artwork/design that accompanies each show.  We sat down with Antoine at Industria during the Woman Show:

 

The Man and Woman Shows have been quite successful. How did this project come about?

We started doing the Man and Woman shows two years ago. After talking to many designers, press and buyers we saw the need for something smaller, more curated that presented the collections in a very focused way. The emphasis for all our shows in Paris, New York and soon Tokyo is on the curating, both on the brands and the visitors side. We choose both very carefully. For example, we have the shows open only to press and buyers, not to the general public. In each city we invite the key players of each specific market who can really contribute to the success of the designers. This is very important to us.  In Paris, 80% of the traffic is from outside of France. In New York, 80% is North American and 20% Asian.

 

The Shows are a three-men operation. How does each of you fit in?

Olivier is the CFO and general producer. He handles the financial and marketing part. Roman is the creative director. His focus is on the visuals, the magazine, the website and the artwork chosen for every edition. I oversee sales and take care of buyers and designers.

 

How do you go about selecting the brands?

When choosing the designers, we look at their brand identity, their website, their retailers. It is very important that each has good retailers under their belts. We are committed to bring in great buyers, but we also do count on the valuable audience that each exhibitor brings in. 

 

We have noticed the strong focus on visuals in your trade shows. Can you tell us more about it?

The three of us have been working in the creative industry for the past 10 years. We are very attentive to art direction, so every season we create special visuals for both the Man and Woman Shows. Now, we are also publishing magazine where we interview relevant fashion insiders, like buyers, showroom owners, department stores, designers and creators who share their opinions on men and women’s fashion. This content is very valuable to our audience and exhibitors.

 

Why Tokyo as your next destination?

We’ve had a very strong attendance by the Japanese audience since the first edition. Many of our exhibitors and buyers were also suggesting doing the shows in Tokyo. So we finally decided to give it a try. We will be launching at the end of July.

 

Based on your experience with trade shows, what is your best advice to designers?

Don’t commit to a trade show if you don’t know exactly where you want to take your brand in 1 or even 5 years from now

Interview and illustration by Costanza Musumeci 

GALLERY TALK: Roberts & Tilton

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Los Angeles based gallerist Julie Roberts sat down with Industria while in LA to speak with us about her life in the art world! See below for our Q & A with Julie. 

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How did you, Bennett Roberts and Jack Tilton come together to create Roberts & Tilton?

In the late 1990’s there was an incredible surge of energy in the Los Angeles art scene. We sought out to open a gallery that would support the talents of a number of interesting and promising artists, offering opportunities to exhibit unique works, advance practices and develop careers.

As a gallerist do you feel pressure to keep up with trends in the art world or to create them?

We don’t follow trends.  We find that our interactions with artists and our continued commitment to challenge ourselves always leads us in the right direction. 

When selecting artist to show in the gallery how is the decision made?

The first step is to learn as much as possible about the work, and to identify how the work personally sits for us and where we can help.

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In this new age, how has Roberts & Tilton used digital platforms to reach new clients?

Roberts & Tilton has always utilized a multi-tier platform to reach the artworld, including social media and cutting edge websites that help to promote artists careers worldwide.  Collaborations with digital venues such as Artsy and Artnet help us to reach collectors on a global scale.

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Are there any exciting exhibits coming up that you would like to share with our readers?

We are looking forward to our Kehinde Wiley exhibition scheduled for fall of this year.  Roberts & Tilton has represented Wiley since 2002 and this will mark his fifth exhibition with the gallery.  Later in the year, we will be exhibiting the work of Zhao Zhao, a young Chinese artist whose work speaks to the realities in his country.

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You can learn more about the Roberts & Tilton Gallery here 

All art work by Daniel Joseph Martinez 

All photos by Ashley Walker 

Photos & Art for a cause! 

At the 5th bi-annual Ninos Del Sol Inc. Foundation autographed photos and art work from world renowned participants were auctioned off to benefit Costa Verde International school in Mexico. Attendees included top fashion models, philanthropist and many other great names. 

Photos courtesy of UNTITLED Magazine